Of those who use social networking sites, a portion says the sites are important for some of their political activities and the way they decide how to engage with campaigns and issues. At the same time, most users of the sites say they do not use the sites for political purposes or debates.

Our new report, out today, finds that:

  • 36% of social networking site (SNS) users say the sites are “very important” or “somewhat important” to them in keeping up with political news.
  • 26% of SNS users say the sites are “very important” or “somewhat important” to them in recruiting people to get involved in political issues that matter to them.
  • 25% of SNS users say the sites are “very important” or “somewhat important” to them for debating or discussing political issues with others.
  • 25% of SNS users say the sites are “very important” or “somewhat important” to them in finding other people who share their views about important political issues.

In each activity, Democrats who use social networking sites are more likely than Republicans or independents to say the sites are important.

Read more

(Source: pewinternet.org)

Chart(s) of the week: Social networking sites & politics

Some 18% of social networking site users have blocked, unfriended, or hidden someone for at least one of the following reasons: 

  • 10% of SNS users have blocked, unfriended, or hidden someone because that person posted too frequently about political subjects
  • 9% of SNS users have blocked, unfriended, or hidden someone because they posted something about politics or issues that they disagreed with or found offensive
  • 8% of SNS users have blocked, unfriended, or hidden someone because they argued about political issues on the site with the user or someone the user knows
  • 5% of SNS users have blocked, unfriended, or hidden someone because they posted something about politics that the user worried would offend other friends
  • 4% of SNS users have blocked, unfriended, or hidden someone because they disagreed with something the user posted about politics
At the other end of the scale, 16% of SNS users have friended or followed someone because that person shared the user’s political views. In addition:
  • 47% of SNS users have hit the “like” button in response to political comments or material posted by someone else. 
  • 38% have posted positive comments in response to a political post or status update from someone else.

Read more

(Source: pewinternet.org)

Chart of the week: Social networking site use by age group
As of February 2012, one third (34%) of internet users ages 65 and older use social networking sites, and 18% do so on a typical day. 86% of internet users ages 18-29 use social networking sites.

Chart of the week: Social networking site use by age group

As of February 2012, one third (34%) of internet users ages 65 and older use social networking sites, and 18% do so on a typical day. 86% of internet users ages 18-29 use social networking sites.

Facebook: A Profile of its ‘Friends’
In light of the Facebook IPO, we rounded up highlights of our data on adult Facebook users. What do Facebook users do on the site? How many friends they have? What are their social and civic lives like?
Some fast facts:
229: The average number of friends a person has on Facebook
Women average 21 updates to their Facebook status per month while men average 6
Facebook, on an Average Day:
15% of Facebook users update their own status
22% comment on another’s post or status
20% comment on another user’s photos
26% “Like” another user’s content 
10% send another user a private message
Read the full portrait for more on the social and civic characteristics of Facebook users and the privacy management habits of social networking site users 

Facebook: A Profile of its ‘Friends’

In light of the Facebook IPO, we rounded up highlights of our data on adult Facebook users. What do Facebook users do on the site? How many friends they have? What are their social and civic lives like?

Some fast facts:

  • 229: The average number of friends a person has on Facebook
  • Women average 21 updates to their Facebook status per month while men average 6

Facebook, on an Average Day:

  • 15% of Facebook users update their own status
  • 22% comment on another’s post or status
  • 20% comment on another user’s photos
  • 26% “Like” another user’s content 
  • 10% send another user a private message
Read the full portrait for more on the social and civic characteristics of Facebook users and the privacy management habits of social networking site users 
Big infographic for your Monday evening via Mashable - Who uses today’s biggest social networking sites?
We found that as of February 2012, 66% of online adults use social networking sites.
Check out more demographics/fast facts on social networking
Why do Americans use social media?

Big infographic for your Monday evening via Mashable - Who uses today’s biggest social networking sites?

We found that as of February 2012, 66% of online adults use social networking sites.

Check out more demographics/fast facts on social networking

Why do Americans use social media?

Chart of the week: Who uses social networking sites? (update)

Chart of the week: Who uses social networking sites? (update)

Via
Awesome infographic for your Tuesday morning: Are You In Control of Your Social Media Privacy?
Our recent report on privacy management on social media sites found that social network users are becoming more active in pruning and managing their accounts, and women and younger users tend to unfriend more than others. In addition:
More than half of social networking site users (58%) say their main profile is set to private so that only friends can see it
67% of female profile owners restrict access to friends only compared with 48% of male profile owners
11% of SNS users have posted content they regret, and male profile owners are almost twice as likely as female profile owners to profess regret for posting content (15% vs. 8%)
(Read more)

Via

Awesome infographic for your Tuesday morning: Are You In Control of Your Social Media Privacy?

Our recent report on privacy management on social media sites found that social network users are becoming more active in pruning and managing their accounts, and women and younger users tend to unfriend more than others. In addition:

  • More than half of social networking site users (58%) say their main profile is set to private so that only friends can see it
  • 67% of female profile owners restrict access to friends only compared with 48% of male profile owners
  • 11% of SNS users have posted content they regret, and male profile owners are almost twice as likely as female profile owners to profess regret for posting content (15% vs. 8%)

(Read more)

Fast facts: The tone of life on social networking sites

  • 85% of adult social networking site users say that their experience on the sites is that people are mostly kind, compared with 5% who say people they observe on the sites are mostly unkind and another 5% who say their answer depends on the situation.
  • 68% of SNS users said they had an experience that made them feel good about themselves.
  • 61% had experiences that made them feel closer to another person. (Many said they had both experiences.)
  • 39% of SNS-using adults say they frequently see acts of generosity by other SNS users and another 36% say they sometimes see others behaving generously and helpfully. By comparison, 18% of SNS-using adults say they see helpful behavior “only once in a while” and 5% say they never see generosity exhibited by others on social networking sites.
  • 15% of adult SNS users said they had an experience on the site that ended their friendship with someone. That is somewhat less than the 22% of SNS-using teens who reported having this problem.
  • 12% of adult SNS users had an experience that resulted in a face-to-face argument or confrontation with someone. Fully 25% of SNS-using teens said this had happened to them as a result of their using the site.

Read more

    Chart of the week: Who uses social networking sites?
Read more: The tone of life on social networking sites

    Chart of the week: Who uses social networking sites?

    Read more: The tone of life on social networking sites

    Fully 85% of adult social networking site users say that in their experience, people are mostly kind in social networking spaces. At the same time, 49% of SNS-using adults have seen mean behavior on those sites; 26% have had a personal problem like loss of a friend, or getting into a physical fight with someone based on the experience they had on the site. Our new report explores the tone of life on social networking sites; Click here to read more.

    Fully 85% of adult social networking site users say that in their experience, people are mostly kind in social networking spaces. At the same time, 49% of SNS-using adults have seen mean behavior on those sites; 26% have had a personal problem like loss of a friend, or getting into a physical fight with someone based on the experience they had on the site. Our new report explores the tone of life on social networking sites; Click here to read more.

    A great report out yesterday from the Pew Research Center for the People & the Press found that cable leads the pack as the campaign news source, and Facebook and Twitter play only modest roles. Fewer Americans are closely following news about the presidential campaign than four years ago.

    Also of note: 68% say they prefer to get political news from sources that do not have a political point of view, compared with just 23% who prefer news from sources that share their point of view. (via)

    Bonus points to Liz Gannes for likening Facebook “power users” to The Giving Tree.
On Facebook, We Get More Love Than We Give

    Bonus points to Liz Gannes for likening Facebook “power users” to The Giving Tree.

    On Facebook, We Get More Love Than We Give

    Video for your Friday afternoon: Meet the Facebook POWER USERS.

    We combined server logs of Facebook activity with survey data to explore the structure of Facebook friendship networks and measures of social well-being. These data were then matched with survey responses. We found that over a one-month period:

    • 40% of Facebook users in our sample made a friend request, but 63% received at least one request
    • Users in our sample pressed the like button next to friends’ content an average of 14 times, but had their content “liked” an average of 20 times
    • Users sent 9 personal messages, but received 12
    • 12% of users tagged a friend in a photo, but 35% were themselves tagged in a photo

    It turns out there are segments of Facebook “power users” who contribute much more content than the typical user. Read our full report to find out more.

    laughingsquid:

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