Pew Internet

Are you planning to wish your mom a Happy Mother’s Day on Facebook? If so, you’re not alone. “Moms” (defined as women with a child or children under the age of 18 living at home) are especially likely to be Facebook users, even compared with dads, or with other women.

Some 79% of moms use Facebook, compared with 61% of all women and 57% of men with a minor child living at home. (As of December 2012, 54% of all American adults and 67% of internet users use social networking sites.)

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60% of American adults use social networking sites such as Facebook or Twitter. These are some of the civic activities they engage in on these sites.

What Can Happen In An Internet Minute - 47,000 app downloads, 6 million Facebook views, 20 new victims of identity theft (wah-wah)

Via readwrite/Intel

The Landscape of Social Media Users —

As of December 2012:

• 15% of online adults say they use Pinterest
• 13% of online adults say they use Instagram
• 6% of online adults say they use Tumblr
• 67% of online adults say they use Facebook
• 16% of online adults say they use Twitter

New report out today with a detailed breakdown of social media user demographics, by individual platform: http://pewrsr.ch/XORHnZ

Happy Valentine’s Day from all of us here at Pew Internet.

The social media platforms that arts orgs use — #1 = FACEBOOK.

(http://pewrsr.ch/VD8pFz for more context)

All the world’s a stage …

MAJOR new report out today that shows how the internet & technology have impacted the arts. 97% of the arts orgs in our survey have a social media presence on Facebook, Twitter, YouTube, Flickr or other platforms — and 77% agree that digital tech has “played a major role in broadening the boundaries of what is considered art.” http://pewrsr.ch/WaYiGf

Post-election look: Who uses social networking sites, according to party identification.

As of August 2012, 69% of online adults use social networking sites.

Want to gobble up more fast social networking facts? Here’s a cheat-sheet. http://pewrsr.ch/H10jnl

NEW REPORT OUT TODAY —

39% of American adults (66% of social media users) have used social media platforms to engage in at least 1 of 8 civic or political activities:

• 38% of those who use social networking sites (SNS) or Twitter use those social media to “like” or promote material related to politics or social issues that others have posted. Liberal Democrats who use social media are particularly likely to use the ‘like’ button—52% of them have done so and 42% of conservative Republicans have also done so.
• 35% of social media users have used the tools to encourage people to vote. Democrats who are social media users are more likely to have used social media to encourage voting—42% have done that compared with 36% of Republican social-media users and 31% of independents.
• 34% of social media users have used the tools to post their own thoughts or comments on political and social issues. Liberal Democrats who use social media (42%) and conservative Republicans (41%) are especially likely to use social media this way.
• 33% of social media users have used the tools to repost content related to political or social issues that was originally posted by someone else.  Republican social media users are more likely to do this on social media—39% have used social media to repost content, compared with 34% of social media using Democrats and 31% of independents.
• 31% of social media users have used the tools to encourage other people to take action on a political or social issue that is important to them. Some 36% of social-media-using Democrats have done this as have 34% of Republicans. This compares to 29% of independents who are social media users.
• 28% of social media users have used the tools to post links to political stories or articles for others to read. The social media users who are liberal Democrats and conservative Republicans are the most likely to have used social media this way (39% and 34% respectively).
• 21% of those who use SNS or Twitter belong to a group on a social networking site that is involved in political or social issues, or that is working to advance a cause. There are no major differences by ideology or partisanship when it comes to using social media this way.
• 20% of social media users have used the tools to follow elected officials and candidates for office.  Some 32% of the conservative Republicans who use social media follow officials on social media and 27% of liberal Democrats who use social media do so.

Which of these do you engage in regularly?

Democrats and liberals who use social networking sites are more likely than others to say their activities on the sites have led them to become more active on a political issue.