We’ve got a new study out today that details how folks are using their phone for the election/politics this cycle:
—27% of registered voters who own a cell phone have used their phone in this election campaign to keep up with news related to the election itself or to political issues in general.
—Three quarters of these cell-owning registered voters use their phone to send or receive text messages, and within this group:
- 19% have sent text messages related to the campaign to friends, family members, or others
- 5% have signed up to receive text messages directly from a candidate or other group involved in the campaign
- 5% say that they have received unwanted election-related text messages that they did not sign up to receive
Smartphone owners are using their mobile devices as a tool for political participation on social networking sites and as a way to fact check campaign statements in real time. Roughly half (48%) of registered voters who own a cell phone say that they have a smartphone, and within this group:
- 45% have used their smartphone to read other people’s comments on a social networking site about a candidate or the campaign in general
- 35% have used their smartphone during this election campaign to look up whether something they just heard about a candidate or the campaign in general was true or not
- 18% have used their smartphone to post their own comments on a social networking site about a candidate or the campaign in general
Have you ever uninstalled or avoided an app due to concerns about too much personal information being shared? More than half of app users have.
- 54% of app users have decided to not install a cell phone app once they discovered how much personal information they would need to share in order to use it
- 30% of app users have uninstalled an app that was already on their cell phone because they learned it was collecting personal information that they didn’t wish to share
In addition, nearly one third of cell owners have had their cell phone lost or stolen (particularly those ages 18-24), while 1 in 10 have had someone access their phone in a way that they felt invaded their privacy.
Check out the data: