The role of location in digital life is changing.

  • 74% of smartphone owners now use their phone to get directions or other info based on their current location.
  • 30% of social media users have an account set up to include their location in posts.
  • At the same time, there is a drop in the number of smartphone owners who use “check in” location services. 12% of adult smartphone owners say they use a geosocial service to “check in” to certain locations or share their location with friends, down from 18% in early 2012.

Yet even as most smartphone owners use their phones abilities to get location-specific information, data from earlier surveys also shows that mobile users of all ages say they have turned off location-tracking features at some point due to privacy concerns:

  • As of September 2012, almost half (46%) of teen app users say they have turned off the location tracking feature on their cell phone or in an app on a phone or tablet because they were worried about other people or companies being able to access that information.
  • As of April 2012, in response to a different question, over a third (35%) of adult cell app users said they have turned off the location-tracking feature on their cell phone because they were concerned that other individuals or companies could access that information.

Read more in our new report out today:

New numbers out today: 74% of smartphone owners use their phone to get real-time location-based information, and 18% use a geosocial service like Foursquare or Gowalla to check in to certain locations or share their location with friends - both numbers are up from May 2011.

Full report

by Stephanie Miles, Street Fight
May 26, 2011

Scott Wise is the President and CEO of A Pots & Pans Production, a management company that runs seven restaurants, including Scotty’s Brewhouse, Scotty’s Lakehouse, and Thr3e Wise Men Brewing Co, in Indiana. He says businesses need to approach online media like they would a cocktail party, and that it’s better to take notes and learn from what other people are saying than to “go in screaming, drinking, and trying to enter everyone’s conversation.”

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