thelearningbrain:

This is super clever. And super simple. Elegance always wins. 

58% of American adults own a smartphone (http://pewrsr.ch/1m8siWD). Will be interesting to see how this catches on … 

Technology is a fast-paced beast that is changing Americans’ reading habits. Half of Americans now own a tablet or e-reader and libraries have responded by expanding their digital offerings.

But what hasn’t changed is folks’ love for reading; and libraries play an important role.

In advance of the American Library Association’s Midwinter Convention (#alamw14), we’ve rounded up some of our most key facts on Americans and libraries, and we’ll be sharing them throughout the day. http://pewrsr.ch/1aPI3HN

Who in America is reading—and how. 
76% of U.S. adults ages 18+ said  they read at least 1 book in the past year. The typical American read 5 books in the past year.
More from our brand new report on electronic and print reading: http://pewrsr.ch/L9ZvQG

Who in America is reading—and how. 

76% of U.S. adults ages 18+ said  they read at least 1 book in the past year. The typical American read 5 books in the past year.

More from our brand new report on electronic and print reading: http://pewrsr.ch/L9ZvQG

Fresh stats today: 35% of Americans ages 16 and older own tablet computers, and the share who have e-reading devices like Kindles and Nooks stands at 24%. Overall, the number of people who have a tablet or an e-book reader among those 16 and older now stands at 43%.

Full report: http://pewrsr.ch/16Uj7jK

Electronic reading: It’s what’s happening.
Did you get an e-reader/tablet for Hanukkah/Xmas? Our new stats show that there’s been a recent jump in e-book reading, while print reading is on the decline; and in all, the # of owners of either a tablet computer or e-book reading device such as a Kindle or Nook grew from 18% in late 2011 to 33% in late 2012.
The full report: http://pewrsr.ch/ZDqqKD

Electronic reading: It’s what’s happening.

Did you get an e-reader/tablet for Hanukkah/Xmas? Our new stats show that there’s been a recent jump in e-book reading, while print reading is on the decline; and in all, the # of owners of either a tablet computer or e-book reading device such as a Kindle or Nook grew from 18% in late 2011 to 33% in late 2012.

The full report: http://pewrsr.ch/ZDqqKD

Our research on the role of libraries in users’ lives and in their communities in the digital age

If you didn’t already know,  we have received a grant from the Bill and Melinda Gates Foundation to study the role of libraries in users’ lives and in their communities. The grant is for three years, and the research agenda has already begun to unfold. We just published our second report in the series; here’s a look back at stage 1 of our timeline and the first report

21% of Americans have read an e-book. The increasing availability of e-content is prompting some to read more than in the past and to prefer buying books to borrowing them.

How often do you read? On what device? Why? Please let us know (and check back here later for a recap of our second report)!

"People are asking for digital content. Anything digital. They are hungry for it."

— Library staff member, responding to our online canvassings of patrons and librarians for our new report on libraries, patrons, and e-books. Read the full report here.

(Source: libraries.pewinternet.org)

E-books aren’t just for e-readers …

While there is a tendency to associate e-books with dedicated e-reading devices, we found that among people who read e-books, just as many read their e-books on a desktop or laptop computer as on an e-book reader like a Kindle or Nook—and more people read e-books on their cell phones than on tablet computers.

Take a deeper dive into the data here.

We want to know: Where do you read your e-books: On your phone? Laptop? E-reader? All of the above?

Our next report in our series that will examine libraries in the digital age (over the next few years) will combine the quantitative results from our December 2011 nationally representative phone survey with longer responses and stories from a series of online surveys of both librarians and e-book borrowers. We are actively looking for e-book borrowers to volunteer to take our online surveys.

Are you a library user? Or a librarian? Do you own an e-book reader, or a tablet computer? If you answered “yes” to any of those questions, we want to hear from you. Sign up here to be notified of future online surveys to help us learn how library patrons’ needs and expectations are changing in the era of e-books, widespread mobile connectivity, and the existence of vast digital collections.

We released our big report on the rise of e-reading last week; but we’re just getting started. Over the course of the next 2 years, we’ll roll out a series of reports examining technology adoption and use in libraries, patrons’ expectations, the “library of the future,” and how libraries fit into people’s lives in all sorts of ways - here’s a sneak peek at the timeline.

Americans and their gadgets

Americans and their gadgets

Why people like to read:
26% of those who had read a book in the past 12 months said that what they enjoyed most was learning, gaining knowledge, and discovering information.
15% cited the pleasures of escaping reality, becoming immersed in another world, and the enjoyment they got from using their imaginations.
12% said they liked the entertainment value of reading, the drama of good stories, the suspense of watching a good plot unfold.
12% said they enjoyed relaxing while reading and having quiet time.
6% liked the variety of topics they could access via reading and how they could find books that particularly interested them.
4% said they enjoy finding spiritual enrichment through reading and expanding their worldview.
3% said they like being mentally challenged by books.
2% cited the physical properties of books – their feel and smell – as a primary pleasure.

Why people like to read:

  • 26% of those who had read a book in the past 12 months said that what they enjoyed most was learning, gaining knowledge, and discovering information.
  • 15% cited the pleasures of escaping reality, becoming immersed in another world, and the enjoyment they got from using their imaginations.
  • 12% said they liked the entertainment value of reading, the drama of good stories, the suspense of watching a good plot unfold.
  • 12% said they enjoyed relaxing while reading and having quiet time.
  • 6% liked the variety of topics they could access via reading and how they could find books that particularly interested them.
  • 4% said they enjoy finding spiritual enrichment through reading and expanding their worldview.
  • 3% said they like being mentally challenged by books.
  • 2% cited the physical properties of books – their feel and smell – as a primary pleasure.

The rise of e-reading: new report (on a new section of our site!)

One-fifth of American adults (21%) report that they have read an e-book in the past year. The rise of e-books in American culture is part of a larger story about a shift from printed to digital material. We’ve got it all in our new report out today

You’ll notice that the new report is living in a new space - as part of our multi-year study of the changing role of public libraries in the digital age, we felt it was important to give this work a room of its own. Please let us know what you think!