Do you own a tablet? How old are you?
Unlike smartphones, which are most popular with younger adults ages 18-34, we see the highest rates of tablet ownership among adults in their late 30s and early 40s. In fact, almost half (49%) of adults ages 35-44 now own a tablet computer, significantly more than any other age group.
13% of internet users ages 18-29 use Tumblr.
Compare Tumblr user demographics to other social networking sites: http://pewrsr.ch/VBAYby
UPDATED: Social networking site use by age group, over time. http://pewrsr.ch/H10jnl
The Landscape of Social Media Users —
As of December 2012:
New report out today with a detailed breakdown of social media user demographics, by individual platform: http://pewrsr.ch/XORHnZ
Happy Valentine’s Day from all of us here at Pew Internet.
Comparing e-book readers to book readers …
(via http://pewrsr.ch/ZDqqKD)
(Source: libraries.pewinternet.org)
COMMUNITY PROFILES: Reading & Library Habits
Our surveys reveal interesting variations among communities in the way their residents read and use libraries. Check out the differences (e.g. Urban (80%) & suburban (80%) residents are especially likely to have read at least 1 book in the past year, Suburban residents are more likely than rural residents to read magazines or journals regularly):
(Via http://pewrsr.ch/SZ6nDr)
(Source: libraries.pewinternet.org)
UPDATED: Internet user demographics, as of Sept. 2012
The % of female cell owners who play games on their phones is practically equal to the male % — who knew!
(Via http://pewrsr.ch/VaHvmQ)
As of August 2012, 69% of online adults use social networking sites.
Want to gobble up more fast social networking facts? Here’s a cheat-sheet. http://pewrsr.ch/H10jnl
Who uses Facebook? Demo breakdown -
From our NEW REPORT out today on how people get local news and information in different communities - Analysis shows that residents of different size communities differ on a variety of demographic, attitudinal, and behavioral measures included in our survey, many of which may be directly related to residents’ interest in local news and how they use various media to keep up with local topics of interest to them.
How do you get your local news?
On the eve of Apple’s unveiling of the iPhone 5, 45% of American adults own smartphones. They are particularly popular with young adults and those living in relatively higher income households; 66% of those ages 18-29 own smartphones, and 68% of those living in households earning $75,000 also own them.
(Source: pewinternet.org)
These are the tumblings of the Pew Research Center's Internet & American Life Project (Pew Internet for short). We study how Americans use the internet and technology in their daily lives. You can browse our (free!) reports—and steal our data—at pewinternet.org.
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