thelearningbrain:

This is super clever. And super simple. Elegance always wins. 

58% of American adults own a smartphone (http://pewrsr.ch/1m8siWD). Will be interesting to see how this catches on … 

Technology is a fast-paced beast that is changing Americans’ reading habits. Half of Americans now own a tablet or e-reader and libraries have responded by expanding their digital offerings.

But what hasn’t changed is folks’ love for reading; and libraries play an important role.

In advance of the American Library Association’s Midwinter Convention (#alamw14), we’ve rounded up some of our most key facts on Americans and libraries, and we’ll be sharing them throughout the day. http://pewrsr.ch/1aPI3HN

Who in America is reading—and how. 
76% of U.S. adults ages 18+ said  they read at least 1 book in the past year. The typical American read 5 books in the past year.
More from our brand new report on electronic and print reading: http://pewrsr.ch/L9ZvQG

Who in America is reading—and how. 

76% of U.S. adults ages 18+ said  they read at least 1 book in the past year. The typical American read 5 books in the past year.

More from our brand new report on electronic and print reading: http://pewrsr.ch/L9ZvQG

Fresh stats today: 35% of Americans ages 16 and older own tablet computers, and the share who have e-reading devices like Kindles and Nooks stands at 24%. Overall, the number of people who have a tablet or an e-book reader among those 16 and older now stands at 43%.

Full report: http://pewrsr.ch/16Uj7jK

Do you own a tablet? How old are you?
Unlike smartphones, which are most popular with younger adults ages 18-34, we see the highest rates of tablet ownership among adults in their late 30s and early 40s. In fact, almost half (49%) of adults ages 35-44 now own a tablet computer, significantly more than any other age group.

Do you own a tablet? How old are you?

Unlike smartphones, which are most popular with younger adults ages 18-34, we see the highest rates of tablet ownership among adults in their late 30s and early 40s. In fact, almost half (49%) of adults ages 35-44 now own a tablet computer, significantly more than any other age group.

Tablet penetration is officially at 1/3 of the U.S. adult population.
Smartphones: 56%. Tablets: 34%.
#Mobile.

Tablet penetration is officially at 1/3 of the U.S. adult population.

Smartphones: 56%. Tablets: 34%.

#Mobile.

TEENS HAVE GONE MOBILE.
Check these stats:
78% of teens now have a cell phone, and almost half (47%) of them own smartphones. That translates into 37% of all teens who have smartphones, up from just 23% in 2011.
23% of teens have a tablet computer, a level comparable to the general adult population.
95% of teens use the internet.
93% of teens have a computer or have access to one at home.
AND - 1 in 4 teens are “cell-mostly” internet users, who say they mostly go online using their phone and not using some other device such as a desktop or laptop computer.
More: http://pewrsr.ch/ZmwgLG

TEENS HAVE GONE MOBILE.

Check these stats:

  • 78% of teens now have a cell phone, and almost half (47%) of them own smartphones. That translates into 37% of all teens who have smartphones, up from just 23% in 2011.
  • 23% of teens have a tablet computer, a level comparable to the general adult population.
  • 95% of teens use the internet.
  • 93% of teens have a computer or have access to one at home.

AND - 1 in 4 teens are “cell-mostly” internet users, who say they mostly go online using their phone and not using some other device such as a desktop or laptop computer.

More: http://pewrsr.ch/ZmwgLG

Here’s your Friday morning data dump: New gadget ownership numbers.
As of December 2012, 87% of American adults have a cell phone, and 45% have a smartphone. As of January 2013, 26% of American adults own an e-book reader, and 31% own a tablet computer.
More: http://www.pewinternet.org/Static-Pages/Trend-Data-(Adults)/Device-Ownership.aspx

Here’s your Friday morning data dump: New gadget ownership numbers.

As of December 2012, 87% of American adults have a cell phone, and 45% have a smartphone. As of January 2013, 26% of American adults own an e-book reader, and 31% own a tablet computer.

More: http://www.pewinternet.org/Static-Pages/Trend-Data-(Adults)/Device-Ownership.aspx

Some things to ponder as you head into CES …

Via http://pewrsr.ch/ZDqqKDhttp://pewrsr.ch/Zxwgwa

(Source: pewinternet.org)

Electronic reading: It’s what’s happening.
Did you get an e-reader/tablet for Hanukkah/Xmas? Our new stats show that there’s been a recent jump in e-book reading, while print reading is on the decline; and in all, the # of owners of either a tablet computer or e-book reading device such as a Kindle or Nook grew from 18% in late 2011 to 33% in late 2012.
The full report: http://pewrsr.ch/ZDqqKD

Electronic reading: It’s what’s happening.

Did you get an e-reader/tablet for Hanukkah/Xmas? Our new stats show that there’s been a recent jump in e-book reading, while print reading is on the decline; and in all, the # of owners of either a tablet computer or e-book reading device such as a Kindle or Nook grew from 18% in late 2011 to 33% in late 2012.

The full report: http://pewrsr.ch/ZDqqKD

Yesterday we released a brand new report in our series on libraries in the digital age, this time examining the reading and library habits of younger Americans. Get the full report here: http://pewrsr.ch/PNALyT

Here are some questions to ponder:

  • Why do you read?
  • How do you read? On an e-reader? On a print book?
  • If you read electronically, on what format? E-reader? Tablet? Cell phone?

(Source: libraries.pewinternet.org)

25% of American adults own a tablet computer as of August 2012. Here are the demos -
(http://pewrsr.ch/T5rxyr)

25% of American adults own a tablet computer as of August 2012. Here are the demos -

(http://pewrsr.ch/T5rxyr)

How we use our mobiles.
(http://pewrsr.ch/RuJFiK)

How we use our mobiles.

(http://pewrsr.ch/RuJFiK)

A closer look at gadget ownership: As of early 2012, 88% of American adults have a cell phone, 58% have a desktop computer, 61% have a laptop, 18% own an e-book reader, and 18% have a tablet computer. Here’s a closer look at the demographic breakdown of U.S. adult gadget ownership.

A closer look at gadget ownership: As of early 2012, 88% of American adults have a cell phone, 58% have a desktop computer, 61% have a laptop, 18% own an e-book reader, and 18% have a tablet computer. Here’s a closer look at the demographic breakdown of U.S. adult gadget ownership.

Our research on the role of libraries in users’ lives and in their communities in the digital age

If you didn’t already know,  we have received a grant from the Bill and Melinda Gates Foundation to study the role of libraries in users’ lives and in their communities. The grant is for three years, and the research agenda has already begun to unfold. We just published our second report in the series; here’s a look back at stage 1 of our timeline and the first report

21% of Americans have read an e-book. The increasing availability of e-content is prompting some to read more than in the past and to prefer buying books to borrowing them.

How often do you read? On what device? Why? Please let us know (and check back here later for a recap of our second report)!