Pew Internet

How Twitter, Blogs and Facebook Reacted to the Facebook IPO - more expressions of skepticism than confidence about the stock’s value

(from our friends over at the Pew Research Center’s Project for Excellence in Journalism)

Are you a Facebook power user?

We combined server logs of Facebook activity with survey data to explore the structure of Facebook friendship networks and measures of social well-being - and found that most Facebook users get more from their Facebook friends than they give. We found that over a one-month period:

• 40% of Facebook users in our sample made a friend request, but 63% received at least one request
• Users in our sample pressed the like button next to friends’ content an average of 14 times, but had their content “liked” an average of 20 times
• Users sent 9 personal messages, but received 12
• 12% of users tagged a friend in a photo, but 35% were themselves tagged in a photo

Check out this infographic via Mashable to see whether you qualify as a power user, and read more in our report …

Big infographic for your Monday evening via Mashable - Who uses today’s biggest social networking sites?

We found that as of February 2012, 66% of online adults use social networking sites.

Check out more demographics/fast facts on social networking

Why do Americans use social media?

Chart of the week: Who uses social networking sites? (update)

Via

Awesome infographic for your Tuesday morning: Are You In Control of Your Social Media Privacy?

Our recent report on privacy management on social media sites found that social network users are becoming more active in pruning and managing their accounts, and women and younger users tend to unfriend more than others. In addition:

• More than half of social networking site users (58%) say their main profile is set to private so that only friends can see it
• 67% of female profile owners restrict access to friends only compared with 48% of male profile owners
• 11% of SNS users have posted content they regret, and male profile owners are almost twice as likely as female profile owners to profess regret for posting content (15% vs. 8%)

(Read more)

The rampant spread of the viral Kony 2012 video: New Pew Research Center analysis

In case you missed it yesterday, a new Pew Research Center report tracks how the “Kony 2012” video and information about it reached so many Americans in a relatively short period of time, and the critical role social media played, especially for adults under age 30.

Fast facts:

• 27% of young adults first heard about it through social media such as Facebook or Twitter and another 8% learned about it via other internet sources
• The internet was more than three times more important as a news-learning platform for young adults than traditional media such as television, newspapers, and radio
• For those ages 30-49, the mix of news sources was about even: 22% first learned of the “Kony 2012” video from internet sources – 15% via social media – and 21% learned from traditional media sources
• 66% of the Twitter conversation from March 5-12 supported the anti-Kony campaign; 17% was skeptical or negative about it; and 16% was neutral (mostly consisting of people asking questions about what was going on)

stoweboyd:

Stats are astonishing, and I’ve been informed by @nik (Nick Halstead) that Twitter is now moving 1B messages every three days.

(via Every 60 Seconds 175,000 Tweets Are Sent [INFOGRAPHIC] | Twitter Tips And Updates From Buffer)

Women who maintain social media profiles are significantly more likely than men to keep their profiles private.

However, there is a significant gender gap when it comes to the way male and female social media users choose to manage their profiles. Women are much more conservative in the basic settings they choose; 67% of female profile owners restrict access to friends only compared with 48% of male profile owners. Likewise, men are more apt than women to choose partially private (23% vs. 16%) or fully public (26% vs. 14%) settings.

Profile pruning and unfriending is on the rise.

About two-thirds of internet users use social networking sites and all the major metrics for profile management are up, compared to 2009: 63% of them have deleted people from their “friends” lists, up from 56% in 2009; 44% have deleted comments made by others on their profile; and 37% have removed their names from photos that were tagged to identify them.

Women who maintain social media profiles are significantly more likely than men to keep their profiles private.

Read more in our new report out today: Privacy management on social media sites.

Fully 85% of adult social networking site users say that in their experience, people are mostly kind in social networking spaces. At the same time, 49% of SNS-using adults have seen mean behavior on those sites; 26% have had a personal problem like loss of a friend, or getting into a physical fight with someone based on the experience they had on the site. Our new report explores the tone of life on social networking sites; Click here to read more.

Bonus points to Liz Gannes for likening Facebook “power users” to The Giving Tree.

On Facebook, We Get More Love Than We Give