Key info going into today’s iPad event.

Fresh stats today: 35% of Americans ages 16 and older own tablet computers, and the share who have e-reading devices like Kindles and Nooks stands at 24%. Overall, the number of people who have a tablet or an e-book reader among those 16 and older now stands at 43%.

Full report: http://pewrsr.ch/16Uj7jK

Tags: mobile

REVEAL: Some of the most popular cell phone activities in 2013. http://pewrsr.ch/1eUF9Id
Which ones do you do?

REVEAL: Some of the most popular cell phone activities in 2013. http://pewrsr.ch/1eUF9Id

Which ones do you do?

Cell Phone Activities in 2013

We’ve got fresh data on who is performing what kinds of activities on their cell phones today.

But — before you look, see if you can arrange these activities in order of most popular (among cell owners):

  • access the internet
  • send or receive text messages
  • get directions, recommendations, or other location-based information
  • send or receive email
  • download apps
  • “check in” or share their location
  • listen to music
  • participate in a video call or video chat

Answers will be revealed shortly.

91% of Americans are cell phone owners.  57% go online using a mobile phone. 21% of all adult cell owners now do most of their online browsing using their mobile phone—and not some other device such as a desktop or laptop computer.
New data: http://pewrsr.ch/14VCt8Q

91% of Americans are cell phone owners.  57% go online using a mobile phone. 21% of all adult cell owners now do most of their online browsing using their mobile phone—and not some other device such as a desktop or laptop computer.

New data: http://pewrsr.ch/14VCt8Q

The role of location in digital life is changing.

  • 74% of smartphone owners now use their phone to get directions or other info based on their current location.
  • 30% of social media users have an account set up to include their location in posts.
  • At the same time, there is a drop in the number of smartphone owners who use “check in” location services. 12% of adult smartphone owners say they use a geosocial service to “check in” to certain locations or share their location with friends, down from 18% in early 2012.

Yet even as most smartphone owners use their phones abilities to get location-specific information, data from earlier surveys also shows that mobile users of all ages say they have turned off location-tracking features at some point due to privacy concerns:

  • As of September 2012, almost half (46%) of teen app users say they have turned off the location tracking feature on their cell phone or in an app on a phone or tablet because they were worried about other people or companies being able to access that information.
  • As of April 2012, in response to a different question, over a third (35%) of adult cell app users said they have turned off the location-tracking feature on their cell phone because they were concerned that other individuals or companies could access that information.

Read more in our new report out today: http://pewrsr.ch/185iqQ9

Microsoft has announced plans to buy the Nokia Phones Division, unifying its hardware and software production. Meanwhile, Apple is set to release its latest batch of iPhones next week, but this time in color.  Add in Android’s ongoing challenge to Apple and Blackberry’s recent bid for more smartphone relevance, and the market is brimming with options.
All of this could add to consumer choice, as buyers are snapping up smartphones at a rapid pace. A majority of Americans (56%) now own a smartphone, up from 35% the first time we asked in May 2011.  Cell phones in general are now almost ubiquitous – 91% of adults own a cell phone according to our latest survey.
Smartphone wars: More options for fast-growing market http://pewrsr.ch/1dG0ILg

Microsoft has announced plans to buy the Nokia Phones Division, unifying its hardware and software production. Meanwhile, Apple is set to release its latest batch of iPhones next week, but this time in color.  Add in Android’s ongoing challenge to Apple and Blackberry’s recent bid for more smartphone relevance, and the market is brimming with options.

All of this could add to consumer choice, as buyers are snapping up smartphones at a rapid pace. A majority of Americans (56%) now own a smartphone, up from 35% the first time we asked in May 2011.  Cell phones in general are now almost ubiquitous – 91% of adults own a cell phone according to our latest survey.

Smartphone wars: More options for fast-growing market http://pewrsr.ch/1dG0ILg

46% of Americans have both a home broadband connection and a smartphone
24% have a home broadband connection, but not a smartphone
10% have a smartphone, but not a home broadband connection
The demographic breakdown: http://pewrsr.ch/15go3tC
  • 46% of Americans have both a home broadband connection and a smartphone
  • 24% have a home broadband connection, but not a smartphone
  • 10% have a smartphone, but not a home broadband connection

The demographic breakdown: http://pewrsr.ch/15go3tC

"If it got a million downloads, I’m like, OK, it’s cool, people are downloading. But if it’s got like ten downloads…"

Teen, on determining the quality of an app before downloading it to his/her cell phone/tablet.

Did you know: 78% of teens have a cell phone & 23% have a tablet. 58% of all teens have downloaded apps to their cell or tablet.

Teens have embraced app downloading. But many teen apps users have taken steps to uninstall or avoid apps over concern about their privacy. New report out today: http://pewrsr.ch/14ZycuB

Did you know: Russian and Chinese cell phone users are not likely to utilize voicemail? Or that it’s common for Thai and Chinese users to answer their phones during a job interview or a face-to-face conversation?
Check out different cell phone etiquettes around the globe in this infographic from Repair Labs.

Did you know: Russian and Chinese cell phone users are not likely to utilize voicemail? Or that it’s common for Thai and Chinese users to answer their phones during a job interview or a face-to-face conversation?

Check out different cell phone etiquettes around the globe in this infographic from Repair Labs.

As of May 2013:
91% of American adults have a cell phone
56% of American adults have a smartphone
28% of cell owners own an Android; 25% own an iPhone; 4% own a Blackberry
34% of American adults own a tablet computer
As of January 2013:
26% of American adults own an e-reader
More mobile data:  pewrsr.ch/xrBV6U

As of May 2013:

  • 91% of American adults have a cell phone
  • 56% of American adults have a smartphone
  • 28% of cell owners own an Android; 25% own an iPhone; 4% own a Blackberry
  • 34% of American adults own a tablet computer

As of January 2013:

  • 26% of American adults own an e-reader

More mobile data:  pewrsr.ch/xrBV6U

Tags: Mobile

Tablet penetration is officially at 1/3 of the U.S. adult population.
Smartphones: 56%. Tablets: 34%.
#Mobile.

Tablet penetration is officially at 1/3 of the U.S. adult population.

Smartphones: 56%. Tablets: 34%.

#Mobile.

For the first time, cell phone ownership among U.S. adults has broken 90%. 

For the first time, cell phone ownership among U.S. adults has broken 90%. 

Tags: Mobile