Fully 63% of Facebook users report going on the site at least daily (with 40% logging on multiple times per day), giving it not only the highest overall percentage of users, but also the most engaged. Just 14% of Facebook users say that they visit the site less than once a week. 
Happy almost 10th birthday to Facebook; we’ll have brand new stats for you early next week.

Fully 63% of Facebook users report going on the site at least daily (with 40% logging on multiple times per day), giving it not only the highest overall percentage of users, but also the most engaged. Just 14% of Facebook users say that they visit the site less than once a week. 

Happy almost 10th birthday to Facebook; we’ll have brand new stats for you early next week.

Facebook: Used by 71% of online adults, up from 67% in Dec 2012. 45% of online seniors now use it, up from 35% late 2012.
Do you think usage of Facebook will continue to grow or will it decline? What do you think?

Facebook: Used by 71% of online adults, up from 67% in Dec 2012. 45% of online seniors now use it, up from 35% late 2012.

Do you think usage of Facebook will continue to grow or will it decline? What do you think?

Tags: facebook

NEW REPORT: Some 73% of online adults now use a social networking site of some kind. 42% of online adults now use MULTIPLE social networking sites; which do you think is the platform of choice? http://pewrsr.ch/1dP98fS

NEW REPORT: Some 73% of online adults now use a social networking site of some kind. 42% of online adults now use MULTIPLE social networking sites; which do you think is the platform of choice? http://pewrsr.ch/1dP98fS

Which social network do you turn to most often for news?
(Brand new report from our friends at the Journalism Project breaks down news use across various social networking platforms http://pewrsr.ch/1arRr63)

Which social network do you turn to most often for news?

(Brand new report from our friends at the Journalism Project breaks down news use across various social networking platforms http://pewrsr.ch/1arRr63)

When it comes to teens and social media, Facebook dwarfs other platforms.
http://pewrsr.ch/18xTGD1

When it comes to teens and social media, Facebook dwarfs other platforms.

http://pewrsr.ch/18xTGD1

Setting the record straight.

"Facebook makes me hate the people I know, and Reddit makes me love the people I don’t."

— Speaking at the Aspen Ideas Festival last week, co-founder of Internet community site Reddit, Alexis Ohanian, as quoted by Ethan Zuckerman in this Atlantic piece: Reddit: A Pre-Facebook Community in a Post-Facebook World

"I think Facebook can be fun, but also it’s drama central. On Facebook, people imply things and say things, even just by a like, that they wouldn’t say in real life."

Teen, on Facebook.

http://pewrsr.ch/10LRth9

(Source: pewinternet.org)

"I am basically dividing things up. Instagram is mostly for pictures. Twitter is mostly for just saying what you are thinking. Facebook is both of them combined so you have to give a little bit of each. But yes, so Instagram, I posted more pictures on Instagram than on Facebook. Twitter is more natural."

Teen, on using different social media sites.

Along with The Berkman Center for Internet & Society, we conducted focus groups with teenagers in a variety of locales. Here’s a list of some of the most revealing and interesting comments about how teens think about social networking sites and how they navigate issues of identity and privacy. http://pewrsr.ch/10LRth9

Teens are sharing more personal information on their profiles than in the past. They choose private settings for Facebook, but share with large networks of friends. 60% of teen Facebook users keep their profiles private.
Brand spanking new report out today on teens and their digital lives. Teen twitter use has grown substantially; 24% of teens use twitter, up from 16% in 2011. But Facebook is still most popular. This infographic says it all, but stop by the report for the nitty gritty. http://pewrsr.ch/191zI4V

Teens are sharing more personal information on their profiles than in the past. They choose private settings for Facebook, but share with large networks of friends. 60% of teen Facebook users keep their profiles private.

Brand spanking new report out today on teens and their digital lives. Teen twitter use has grown substantially; 24% of teens use twitter, up from 16% in 2011. But Facebook is still most popular. This infographic says it all, but stop by the report for the nitty gritty. http://pewrsr.ch/191zI4V

Are you planning to wish your mom a Happy Mother’s Day on Facebook? If so, you’re not alone. “Moms” (defined as women with a child or children under the age of 18 living at home) are especially likely to be Facebook users, even compared with dads, or with other women.
Some 79% of moms use Facebook, compared with 61% of all women and 57% of men with a minor child living at home. (As of December 2012, 54% of all American adults and 67% of internet users use social networking sites.)
Read more

Are you planning to wish your mom a Happy Mother’s Day on Facebook? If so, you’re not alone. “Moms” (defined as women with a child or children under the age of 18 living at home) are especially likely to be Facebook users, even compared with dads, or with other women.

Some 79% of moms use Facebook, compared with 61% of all women and 57% of men with a minor child living at home. (As of December 2012, 54% of all American adults and 67% of internet users use social networking sites.)

Read more

When asked participants in our survey to assess the amount of time they spend on Facebook and the general value of Facebook in their lives, a majority of users say the site is as important now as it was a year ago and about half say they use the site as much now as they did a year ago. Women are more likely than men to report increased importance and greater time spent on the site.

Asked about their plans for the coming year, most current users of Facebook say they expect their usage levels will stay about the same. But around one in four say they plan to cut back on their Facebook usage in 2013.

Young adults are the most likely forecasters of decreased engagement.

More: http://www.pewinternet.org/Reports/2013/Coming-and-going-on-facebook/Key-Findings.aspx

Some things to keep in mind as Facebook prepares to reveal its big announcement today:

  • 2/3 of online U.S. adults (67%) are Facebook users, making it the dominant social networking site in this country.
  • 61% of Facebook users say they have taken a break from using Facebook for a period of several weeks or more.
  • 8% of online adults who do not currently use Facebook are interested in becoming Facebook users in the future.

These facts and more from our recent report on coming and going on Facebook: http://pewrsr.ch/VGNMNO

(Source: pewinternet.org)

Tags: Facebook