Texting dominates teens’ general communication choices, and 23% of teens own a smartphone. The volume of texting among teens has risen from 50 texts a day in 2009 to 60 texts for the median teen text user. Among teen communication choices:
- 63% say that they use text to communicate with others every day.
- 39% of teens make and receive voice calls on their mobile phones every day.
- 35% of all teens socialize with others in person outside of school on a daily basis.
- 29% of all teens exchange messages daily through social network sites.
- 22% of teens use instant messaging daily to talk to others.
- 19% of teens talk on landlines with people in their lives daily.
- 6% of teens exchange email daily.
Did you phone a friend before making a purchase in a store this holiday season?
38% of cell owners did.
We’ve got new stats that indicate more than 50% of adult cell phone owners used their cells while they were in a store during the 2011 holiday season to seek help with purchasing decisions, for at least one of these reasons:
Other detailed findings:
- Cell owners ages 18-49 are significantly more likely to use their phones for online product reviews than are cell owners ages 50 and older
- Online price matching and looking up online reviews frequently go hand in hand
- 1 in 5 “mobile price matchers” ultimately made their most recent purchase from an online store, rather than a physical location