“The Boomer generation isn’t just big — it’s made up of people who think and act differently than previous generations. As Boomers confront “old age,” they will certainly defy what we think it means to “get old.” It will challenge us to rethink how we use the web and how we engage older people with newer technologies.”
Jamie Carracher at Mashable uses our data in his post exploring how Baby Boomers are using the internet and technology.
Further Reading
- Report: Older Adults and Social Media (2010)
- Report: Generations and their gadgets (2011)
