Our latest report includes the finding that, in the month prior to taking our survey, 13% of cell phone owners had pretended to be using their phone in order to avoid interacting with the people around them. And The Atlantic is asking you to help give this practice a name:

 If you’re of a certain age and position relative to a metro area, you have almost undoubtedly engaged in this practice. And now that Pew has identified it as a national-level behavior, we need to name it. Sarah Rich suggests “dodge dialing.” Derek Thompson coined “the cell phone side step.” And Becca Rosen likes “phaking.” You got a better name? Something’s gotta catch on.