88% of U.S. adults own a cell phone as of April 2012, and more than half of these cell owners (55%) use their phone to go online.
We’ve got new stats out today that indicate 17% of all adult cell phone owners do most of their online browsing on their cell phones. Among the key findings:
- 55% of adult cell owners now use the internet on their mobile phones; that is nearly double what we found as recently as three years ago.
- Young adults and non-whites are especially likely to say that most of their internet use occurs on their mobile phone
- When asked why they do most of their online browsing on their phone, 64% of these “cell-mostly” users point towards the convenience and ubiquitous availability of mobile devices. However, 10% say that they rely heavily on their cell phones because they lack more traditional online access.
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