88% of U.S. adults own a cell phone as of April 2012, and more than half of these cell owners (55%) use their phone to go online. We’ve got new stats out today that indicate 17% of all adult cell phone owners do most of their online browsing on their cell phones. Among the key findings: 55% of adult cell owners now use the internet on their mobile phones; that is nearly double what we found as recently as three years ago. Young adults and non-whites are especially likely to say that most of their internet use occurs on their mobile phone When asked why they do most of their online browsing on their phone, 64% of these “cell-mostly” users point towards the convenience and ubiquitous availability of mobile devices. However, 10% say that they rely heavily on their cell phones because they lack more traditional online access. Read the full report

88% of U.S. adults own a cell phone as of April 2012, and more than half of these cell owners (55%) use their phone to go online.

We’ve got new stats out today that indicate 17% of all adult cell phone owners do most of their online browsing on their cell phones. Among the key findings:

  • 55% of adult cell owners now use the internet on their mobile phones; that is nearly double what we found as recently as three years ago.
  • Young adults and non-whites are especially likely to say that most of their internet use occurs on their mobile phone
  • When asked why they do most of their online browsing on their phone, 64% of these “cell-mostly” users point towards the convenience and ubiquitous availability of mobile devices. However, 10% say that they rely heavily on their cell phones because they lack more traditional online access.

Read the full report

Tags: Mobile Stats Mobile internet