New Twitter stats: 15% of online adults use Twitter, 8% do so on a typical day
We’ve got brand spanking new Twitter numbers out today! As of February 2012, overall Twitter adoption by online adults is at 15%, which has remained steady since May 2011, when overall Twitter adoption by Internet users was 13%. Notably, though, the % of online adults who use Twitter on a typical day has doubled since May 2011 and has quadrupled since late 2010—at that point just 2% of online adults used Twitter on a typical day. Now, 8% of online adults use Twitter on a typical day.
More key findings:
- African-Americans continue to use Twitter at very high rates—28% of online African-Americans are Twitter adopters, and 13% use the service on a typical day.
- Usage by young internet users (those 18-24 years old) increased dramatically over the last year, with nearly one in three now using Twitter.
- Our data also suggests that these trends are deeply intertwined with mobile Twitter usage on smartphones. Fully 20% of smartphone owners use Twitter overall, and 16% use the service specifically on their cell phones.
(Source: pewinternet.org)
