Search engines and users’ views about personalized search results & targeted ads

In our February 2012 survey, we included several questions asking how respondents feel about search engines and other websites collecting information about them and using it to either shape their search results or target advertising to them. While users are more satisfied than ever with the quality of search results, clear majorities of internet and search users disapprove of sites collecting personal info and online targeted advertising.

Read more in our new report, out today: Search Engine Use 2012