Profile pruning and unfriending is on the rise.
About two-thirds of internet users use social networking sites and all the major metrics for profile management are up, compared to 2009: 63% of them have deleted people from their “friends” lists, up from 56% in 2009; 44% have deleted comments made by others on their profile; and 37% have removed their names from photos that were tagged to identify them.
Women who maintain social media profiles are significantly more likely than men to keep their profiles private.
Read more in our new report out today: Privacy management on social media sites.

Profile pruning and unfriending is on the rise.

About two-thirds of internet users use social networking sites and all the major metrics for profile management are up, compared to 2009: 63% of them have deleted people from their “friends” lists, up from 56% in 2009; 44% have deleted comments made by others on their profile; and 37% have removed their names from photos that were tagged to identify them.

Women who maintain social media profiles are significantly more likely than men to keep their profiles private.

Read more in our new report out today: Privacy management on social media sites.