Wednesday, February 22, 2012
Graphic of the week: How smartphone owners describe their phones In our first standalone measure of smartphone ownership, we found that two in five cell owners (42%) own a smartphone as of May 2011. Since 83% of Americans own some kind of mobile phone, this means that one-third of all American adults (35%) are smartphone owners. When asked to provide the one word that best describes how they feel about their phones, The three most common words were “good” (mentioned by 10% of smartphone owners), “great” and “convenient” (each mentioned by 7% of smartphone owners). Overall, 72% of smartphone owners used a positive word (such as “good”, “great”, “excellent” or “convenient”) to describe their phones, 16% used a negative description (such as “expensive” or “frustrated/frustrating”) and 12% offered a neutral word choice (such as “adequate”, “OK”, “fair” or “fine”).

Graphic of the week: How smartphone owners describe their phones

In our first standalone measure of smartphone ownership, we found that two in five cell owners (42%) own a smartphone as of May 2011. Since 83% of Americans own some kind of mobile phone, this means that one-third of all American adults (35%) are smartphone owners.

When asked to provide the one word that best describes how they feel about their phones, The three most common words were “good” (mentioned by 10% of smartphone owners), “great” and “convenient” (each mentioned by 7% of smartphone owners). Overall, 72% of smartphone owners used a positive word (such as “good”, “great”, “excellent” or “convenient”) to describe their phones, 16% used a negative description (such as “expensive” or “frustrated/frustrating”) and 12% offered a neutral word choice (such as “adequate”, “OK”, “fair” or “fine”).

Posted at 9:32 AM 8 notes Tags: mobile infographics smartphones

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