We combined server logs of Facebook activity with survey data to explore the structure of Facebook friendship networks and measures of social well-being. These data were then matched with survey responses. We found that over a one-month period:

  • 40% of Facebook users in our sample made a friend request, but 63% received at least one request
  • Users in our sample pressed the like button next to friends’ content an average of 14 times, but had their content “liked” an average of 20 times
  • Users sent 9 personal messages, but received 12
  • 12% of users tagged a friend in a photo, but 35% were themselves tagged in a photo

It turns out there are segments of Facebook “power users” who contribute much more content than the typical user. Read our full report to find out more.