Most Facebook users get more than they give. Why? "Power users."
We combined server logs of Facebook activity with survey data to explore the structure of Facebook friendship networks and measures of social well-being. These data were then matched with survey responses. We found that over a one-month period:
- 40% of Facebook users in our sample made a friend request, but 63% received at least one request
- Users in our sample pressed the like button next to friends’ content an average of 14 times, but had their content “liked” an average of 20 times
- Users sent 9 personal messages, but received 12
- 12% of users tagged a friend in a photo, but 35% were themselves tagged in a photo
It turns out there are segments of Facebook “power users” who contribute much more content than the typical user. Read our full report to find out more.
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