The rise of in-store mobile commerce
Did you phone a friend before making a purchase in a store this holiday season?
38% of cell owners did.
We’ve got new stats that indicate more than 50% of adult cell phone owners used their cells while they were in a store during the 2011 holiday season to seek help with purchasing decisions, for at least one of these reasons:
Other detailed findings:
- Cell owners ages 18-49 are significantly more likely to use their phones for online product reviews than are cell owners ages 50 and older
- Online price matching and looking up online reviews frequently go hand in hand
- 1 in 5 “mobile price matchers” ultimately made their most recent purchase from an online store, rather than a physical location
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