Tablet and e-book reader ownership surge in the holiday gift-giving period
In case you missed our latest report: The share of adults in the United States who own tablet computers nearly doubled from 10% to 19% between mid-December and early January and the same surge in growth also applied to e-book readers, which also jumped from 10% to 19% over the same time period.
The number of Americans owning either a tablet or e-reader jumped from 18% in December to 29% in January.
Interesting tidbit: Ownership of e-readers among women grew more than among men over the holiday season.
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