Between mid-December and early January, the number of U.S. adult owners of both e-readers and tablet computers each rose from 10% to 19%. Overall, 29% of adults own at least one of them.
From mid-2011 into the autumn there was not much change in the ownership of tablets and e-book readers. However, as the holiday gift-giving season approached, the marketplace for both devices dramatically shifted.
Read our new report for more stats on digital reading device ownership here.
Notes
-
chantalle-hill reblogged this from aarp
-
insidemobileroadie liked this
-
lbrnsm reblogged this from pewinternet
-
musgreyslov liked this
-
calimae reblogged this from pewinternet
-
dragoni liked this
-
erier2003 liked this
-
aarp reblogged this from jmakowka
-
misslibrelula liked this
-
athousandvoicestalk liked this
-
elibrarian reblogged this from pewinternet and added:
The numbers on Gender appear to confirm what...Nielsen survey found: more women than men...
-
jmakowka reblogged this from pewinternet and added:
long held belief that...ereaders than younger cohorts, though i thought the tablet number...
-
pewinternet posted this
