Chart of the week: Who uses Twitter?
Several demographic groups stand out as having high rates of Twitter usage relative to their peers:
Meta tweeting.
We’ve got brand spanking new Twitter numbers out today! As of February 2012, overall Twitter adoption by online adults is at 15%, which has remained steady since May 2011, when overall Twitter adoption by Internet users was 13%. Notably, though, the % of online adults who use Twitter on a typical day has doubled since May 2011 and has quadrupled since late 2010—at that point just 2% of online adults used Twitter on a typical day. Now, 8% of online adults use Twitter on a typical day.
More key findings:
(Source: pewinternet.org)
[video]
[video]
Have a great weekend!
“Memories are becoming hyperlinks to information triggered by keywords and URLs. We are becoming ‘persistent paleontologists’ of our own external memories, as our brains are storing the keywords to get back to those memories and not the full memories themselves.” — Amber Case, cyberanthropologist and CEO of Geoloqi, in our report on the future of millennials’ hyperconnected lives.
Chart of the week: Broadband and dial-up adoption, over time
Our latest survey shows that 66% of Americans have braoadband connections at home. In February 2001, when about half of adults were online, only 4% of American households had broadband access.
How Twitter, Blogs and Facebook Reacted to the Facebook IPO - more expressions of skepticism than confidence about the stock’s value
(from our friends over at the Pew Research Center’s Project for Excellence in Journalism)
Are you a Facebook power user?
We combined server logs of Facebook activity with survey data to explore the structure of Facebook friendship networks and measures of social well-being - and found that most Facebook users get more from their Facebook friends than they give. We found that over a one-month period:
Check out this infographic via Mashable to see whether you qualify as a power user, and read more in our report …
229: The average number of friends a person has on Facebook
New report out today: The Future of Gamification
Game mechanics like rewards and feedback loops are gaining ground in digital life and many experts think they will spread widely to key domains like education and health by 2020. Others worry about a darker side …
Some thoughts:
Those who see gamification advancing note that fun is compelling; some project a merger of play + labor (“playbor”), work + leisure (“weisure”)
Game elements enhance and grow social networks, increase participation, and speed up self-organized learning. Simulations are especially compelling
Some are concerned about making everything a competition. Others note compelling game design can lead to exploitable information disclosures
People in interactive networks can be manipulated, and this is dangerous; could gamification lead to a Hunger Games world?
Facebook: A Profile of its ‘Friends’
In light of the Facebook IPO, we rounded up highlights of our data on adult Facebook users. What do Facebook users do on the site? How many friends they have? What are their social and civic lives like?
Some fast facts:
Facebook, on an Average Day:
Big infographic for your Monday evening via Mashable - Who uses today’s biggest social networking sites?
We found that as of February 2012, 66% of online adults use social networking sites.
Check out more demographics/fast facts on social networking
Why do Americans use social media?
good:
According to a new Pew study, increasing your earning potential may require literally moving on up: If you aim to climb the income ladder in the United States, your best bet might be to move north and east—and definitely stay out of the south.