December 2010
2 posts
1 tag
How accurate are the statistics derived from Pew...
Answer: The accuracy of polls can be judged in different ways. One is the degree to which the sample of the public interviewed for the poll is representative of the whole population. For example, does the poll include the proper proportions of older and younger adults, of people of different races, or of men and women? Another standard for accuracy is whether the poll’s questions...
4 tags
Dancing with megaphones: The new media ecology
Pew Internet Director Lee Rainie gave a keynote address to the iMedia Agency Summit for ad executives. He discussed the new media ecology and how it has changed customer behavior and expectations. (More videos below the cut)
Further reading:
Report: How the Public Perceives Community Information Systems (2011)
