It’s a question not many consider given how embedded the internet is in their lives. The typical web user has 25 online accounts, ranging from email to social media profiles and bank accounts, according to a 2007 study from Microsoft. But families, companies and legislators are just starting to sort out who owns and has access to these accounts after someone has died.
One in ten Americans have used an online dating site or mobile dating app; 66% of them have gone on a date with someone they met through a dating site or app, and 23% have met a spouse or long term partner through these sites.
More than eight in ten Americans ages 16-29 read a book in the past year, and six in ten used their local public library. Many say they are reading more in the era of digital content, especially on their mobile phones and on computers.
See how your views about online dating stack up with the rest of the population by first answering a few questions, then compare your responses with the 2,252 randomly sampled adults who took part in a nationally representative survey conducted by the Pew Research Center.
Nearly one in every five American adult cellphone owners uses the app (18%).
Let that sink in for a moment. Go ask five random people with cellphones (so pretty much anybody, considering 91% of American adults own a cellphone), and at least one of them is likely to say they use Instagram. That’s an absolutely mind-boggling penetration rate for a single app that doesn’t come pre-installed on the vast majority of devices.
“59%”—That’s the percentage of Internet users who say they believe that online dating is a sensible way to meet people and make matches. (That’s up 15 percentage points from 2005.) (More data on online dating here.)